Tucked away in a private community, the POSSE Festival House once again cemented its status as Coachella’s most coveted hangout. Curated by BFF PR duo and POSSE founders Jadon Medina and Marley Hemmen, the 2025 edition blurred the lines between fashion showroom, glam suite, and house party—serving as both refuge and runway for an ultra-select cast of the internet’s favorite personalities.

From the moment guests walked through the arched entry, it was clear this wasn’t just another festival activation. Euphoria’s Half Magic Beauty posted up with a glam team, keeping talent glowing all weekend long in swipes of glitter liner and viral face gems. TikTok beauty influencer Meghan Currie was spotted at the Half Magic vanity, layering the perfect sparkling highlights before stepping back into the sun.

In true POSSE fashion, you never really know who you’ll run into. One moment you’re poolside, the next you’re chatting with Bravo’s Southern Hospitality stars Joe Bradley and Madison Reese, fresh off a flight from Charleston and fully locked into desert mode. Stick around long enough and you might find yourself in a hot tub heart-to-heart with a Real Housewife—or making a TikTok with your favorite creator.

Inside, Jadon and Marley built out a lineup of festival essentials, including a spring capsule from women’s health brand Julie, emblazoned with “69” and “Everyone Loves A Girl’s Girl.” Blip's nicotine-free toothpicks became an instant favorite for that oral fixation fix, while Truth’s EX Program—quietly woven into the weekend—offered a smart, low-key alternative for guests looking to outwit nicotine cravings. TikTok’s beloved dancer Lars Gummer was often found recharging in the AC, eye patches on, courtesy of Grace & Stella. And if a heatwave breakout appeared? Their cult pimple patches were the secret weapon.

Naturally, the bar was fully stocked. Between vodka Red Bulls and chilled Avaline wine, it was Clearly Canadian’s sparkling waters that kept everyone cool and hydrated under the desert sun. Meanwhile, STK took over the kitchen, keeping glam squads, musicians, and media well-fed with sliders and bites that hit just right between outfit changes.

Outside, the mermaid lagoon pool turned into a Kulani Kinis takeover. The Aussie brand had everyone suited up in bold, punchy prints—perfect for an impromptu swim or waterfall photo op. DJ Griffin Maxwell Brooks soundtracked the weekend with underground finds, while music artist Zolita and actress Tatiana Ringsby were spotted lounging on a Julie floaty in matching Kulani bikinis—posted up in full vacation mode.

If Coachella weekend is about being seen, then the POSSE house is about being remembered. And for the lucky few who made the list, it was about the connection—not just the content.